The lead that nobody owned.
In a firm of two to ten attorneys, intake depends on whose desk the phone lands on. Iris gives every lead the same conversation, every attorney the same one page, and the firm a record where each lead has a name next to it.
Intake varies by who's at the desk.
In a small firm, the intake is whoever's closest, a paralegal on Monday, the newest associate on Wednesday, nobody on Saturday. Every one of them means well. None of them does it the same way.
The notes arrive in different shapes. Some are thorough, some are a first name and a number. The attorney who makes the callback inherits whichever version landed on their desk, and re-asks whatever's missing.
The leads that fall through aren't declined. They're misplaced. Nobody chose to lose them; the gaps between people did it quietly.
A Wednesday handoff
One intake, two people. She took the details; he was going to call back. Each remembers the other following up. The number is in neither of their notes.
One standard, regardless of the desk.
Iris gives every inquiry the same conversation and every attorney the same summary. The firm stops depending on who happened to be near.
Nothing waits for someone to remember.
Small firms rarely lack effort on intake. The gap is visibility. When every lead carries a name, a status, and its last action, the question "did anyone get back to them?" answers itself before anyone asks.
The same week of intake from the firm dashboard, read a different way:
Every row has a name and a timestamp. The practice manager reads this once and knows the week is closed, or where it isn't.
Every lead, one name.
See how a small firm's week reads when every lead has an owner, a status, and a record, and how the handoffs get clean. The demo link shows the whole flow.